Choose your mission

Which outlet will you equip today?

Step into the boots of a Jägermeister Field Rep. Pick a channel, apply the Perfect Outlet standards, and prove you can build the ideal Jägermeister presence — in about 20 minutes.

Mission briefing — Drinking High Energy

Build the Perfect Outlet

Tonight's venue is a high-energy bar. Your job: equip five key touchpoints so every guest gets the full Jägermeister experience — ice-cold, visible, promoted, and recommended by staff.

🎯 Your goal

Score 100 / 100 on the Perfect Outlet Scorecard by choosing the best execution at every touchpoint. You have a 100-point Merchandising Budget — spend it wisely.

📊 Consumer Drivers

Every choice is scored against the five Jägermeister Consumer Drivers:

Promotion Visibility Availability Affordability Quality

⏱ Timeline (~20 min)

1 Equip the outlet — 5 touchpoints (~10 min)
2 Brand Knowledge Check — 10 questions (~6 min)
3 Perfect Outlet reveal & final score (~3 min)

👀 Watch out for

Two things separate good from perfect in this channel:

Ice-Cold Shot Messaging Premium Pricing vs. Benchmark

Phase 2 — Brand Knowledge Check

Question 1 / 10

Time left 00:45

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Debrief

Here's how you did

Perfect Outlet Score 0 / 100 —

Brand Knowledge 0 / 50

Time on mission 00:00