Choose your mission

Which outlet will you equip today?

Step into the boots of a Jägermeister Field Rep. Pick a channel, apply the Perfect Outlet standards, and prove you can build the ideal Jägermeister presence — in about 20 minutes.

Mission briefing — Drinking High Energy

Build the Perfect Outlet

Tonight's venue is The Antler, a high-energy bar owned by Marco — a sharp, skeptical operator who's tired of brands promising the world. Walk the floor, equip five key touchpoints so every guest gets the full Jägermeister experience, then sit down with Marco and convince him it's worth it.

🎯 Your goal

Score 100 / 100 on the Perfect Outlet Scorecard by choosing the best execution at every touchpoint. You have a 100-point Merchandising Budget — spend it wisely.

📊 Consumer Drivers

Every choice is scored against the five Jägermeister Consumer Drivers:

Promotion Visibility Availability Affordability Quality

⏱ Timeline (~20 min)

1 Walk the floor & equip 5 touchpoints (~10 min)
2 Sit down with Marco & win him over (~6 min)
3 Perfect Outlet reveal & final score (~3 min)

👀 Watch out for

Two things separate good from perfect in this channel:

Ice-Cold Shot Messaging Premium Pricing vs. Benchmark

💡 Hover a pin to see the touchpoint, click to equip it. Find Marco by the door when you're ready to talk.

Phase 2 — Convince Marco

Argument 1 / 10

Time left 00:45

Marco · Owner, The Antler

Trust

0 / 50

—

Debrief

Here's how you did

Perfect Outlet Score 0 / 100 —

Marco's Trust 0 / 50

Time on mission 00:00